Kayvu Features and Benefits

Kayvu allows you to manage your subscribers, send beautiful email marketing campaigns and analyze the results without hassles. Tailored especially for small and medium-sized organizations, Kayvu is feature-rich, yet easy to use and quick to learn.

Easy Subscriber Management

	Kayvu
Integrated Subscriber Database The integrated subscriber database allows you to easily manage your subscribers and their profiles directly in Kayvu without special database administration skills or spreadsheet challenges.	Yes
Subscriber Importer The subscriber importer enables you to upload subscribers and their profiles, making it painless to set up a subscriber list from scratch. Kayvu even analyzes and suggests profile field names for the data in the uploaded file.	Yes
Custom Subscriber Profile Fields The Kayvu subscriber database allows you to create any kind of profile fields for your subscribers, which can then be used for personalizing and creating sophisticated target groups for your mailings.	Yes
Automatic Subscription Handling Kayvu allows people to automatically subscribe, unsubscribe and maintain their profiles without manual processing. The system uses the double opt-in subscription procedure and follows all email marketing best practices.	Yes
Automatic Bounce Handling Kayvu automatically handles bounces and removes bounced email addresses from the subscriber database based on your exact instructions without any need for manual processing.	Yes
Customizable Signup Pages The Kayvu signup pages where your recipients can subscribe, unsubscribe and manage their settings can be easily customized to match the look and feel of your organization's graphical profile.	Yes
Customizable Notification Emails You can customize the look and feel of confirmation and notification messages sent by Kayvu, including subscription confirmations, welcome and good-bye messages.	Yes
Personalization Kayvu allows you to personalize your mailings for all your recipients by inserting custom content based on each subscriber's unique profiles and settings.	Yes
Segmentation Kayvu makes it a breeze to create target groups and to select subsets of your recipients for mailings based on your profile fields, for example age, gender, country or even hobbies.	Yes
Subscriber Demographics Kayvu can perform a demographic analysis of your subscribers based on your profile fields. This allows you to analyze, for example the most common age groups, gender, country of residence or favorite hobbies of your subscribers.	Yes

Intuitive Campaign Development

	Kayvu
HTML, Text and Multi-Part Support Email messages are created in multi-part format, which includes both an HTML and a text alternative part, supporting email marketing best practices. Any number of attachments can also be included in mailings.	Yes
HTML Template Gallery Kayvu allows you to create great-looking newsletters using ready-made, customizable HTML newsletter templates. All you need to do is to click on placeholders and fill in the content.	Yes
Visual HTML Editor Kayvu includes an integrated visual HTML editor for easy creation and editing of HTML newsletters without having to worry about time-consuming HTML coding.	Yes
Conditional Blocks Kayvu supports conditional logic, allowing you to create custom content blocks in your mailings. This makes it easy to send totally customized messages based on each subscriber's profiles and preferences.	Yes
Drop-In Content The drop-in content feature in Kayvu allows you to create pre-defined content blocks for insertion in your messages. This works as a time-saver and can be particularly useful for including recurring message content.	Yes
Message Preview and Testing Kayvu lets you send formal test messages of your mailings before delivery and highlights problems such as broken or invalid images for added quality control.	Yes
Content Analysis The content analysis feature runs your mailings through a spam checker, highlighting potential problem areas and evaluating the likelihood that the message will be classified as spam by receiving mail systems.	Yes
Anytime Scheduling You can schedule your email marketing campaigns for delivery at any date and time in any time zone without having to be present at the time of delivery.	Yes
First-Rate Deliverability Kayvu offers first-rate deliverabilty. We follow all email marketing best practices and maintain relationships with many ISPs, ensuring that your mailings actually get delivered to your subscribers.	Yes
Job Management System The job management system in Kayvu makes it a breeze to organize your current and past campaigns into folders and keep track of ongoing changes, providing an intuitive framework as your email marketing activities grow.	Yes

Powerful Reporting and Analytics

	Kayvu
Open-Up Tracking The open-up tracking feature tracks the number of subscribers who opened up their email messages, making it easy to better quantify the success of your email campaigns.	Yes
Click-Through Tracking The click-though tracking in Kayvu tracks which links your subscribers clicked on, enabling you to gain more in-depth insight into your subscribers and their interests.	Yes
Form-Submit Tracking The form-submit tracking feature in Kayvu keeps track of the number of subscribers who submitted HTML forms that you have embedded in your email messages.	Yes
Click-Rate Visualization The unique click-rate visualization report displays click rates as pins, showing which links attracted the most attention visually, similar to eye tracking reports used to study the effectiveness of user interfaces and advertising.	Yes
Job Comparison Reports The job comparison reports allow you to compare the open-up and click-through rates for two or more jobs, making it easy to spot trends and to quickly and easily assess the success of multiple campaigns.	Yes
Subscription Reports The subscription reports in Kayvu let you keep track of subscriptions and unsubscriptions over time, allowing you to stay informed about the growth of your subscriber list.	Yes
Bounce Reports The Kayvu bounce reports allow you to analyze the cause of your bounces, distinguishing between permanent hard bounces and the more temporary soft bounces.	Yes
Downloadable PDF Reports Most Kayvu tracking reports can be downloaded as PDF documents, making it easy to print and share your campaign reports with your colleagues and supervisors.	Yes
Statistical Software Compatibility The Kayvu tracking data can be downloaded and imported into third-party spreadsheet or statistical software packages for further analysis if you choose.	Yes
Web Analytics Compatibility By embedding special variables in your links, you can extends your tracking with the help of web analytics software and measure actual campaign-related sales and conversions on your target website.	Yes